Kansas City leaders are aiming to win the third consecutive Super Bowl on Sunday and become the first team to draw from a “three -cheese” super bowl.
They have to defeat the Eagles of Philadelphia, of course. If they do so and want to celebrate with lids and t -shirts with “three voltage”, they must reach an agreement with Pat Riley, the person who holds the brand in this expression.
This is because Riley, as soon as the NBA Los Angeles coach, firmly believed that his team would win three consecutive championships in 1987, 1988 and 1989.
His team won two consecutive championships before recording various “three voltage” forms with the United States patent and trademark. His applications were approved, but then the Lakers lost the 1989 NBA finals.
He had another chance for his own “three cheeses” when he trained Miami Heat in the 2012 and 2013 championships, but heat lost in the NBA finals in 2014.
While he never personally used to use “three voltage”, Riley still holds commercial rights in the phrase. According to the patent and brand diploma office, its entries cover the use of “three terminals” in hats, jackets, shirts, energy drinks, flavored waters, computer bags, sunglasses, backpacks, bumper stickers, decals but.
To be described as brands, the words must be discreet. Enrollments give their owners protection from others who want to seal, sew, or print these words in and take advantage of it.
Riley won the licensing fees when another NBA team, Chicago Bulls, completed two three terminals in the 1990s. When New York Yankees won three straight world series in 1998, 1999 and 2000. And when Lakers won NBA championships 2000, in 2001 and 2002.
Most of the money – average amounts calculated at the wholesale of an object – has been given to charities, Riley said.
Following are some other phrases from the world of sport, familiar and forgotten, approved to protect federal brands.
‘Going for gold’
Many Americans are scanning the Olympic spirit, but they must be careful to try to benefit from the matches.
The US Olympic and Paralympic Committee holds many listings of federal trademarks for phrases such as “Team USA”, “Future Olympian”, “Go for the Gold”, “Going for the Gold” and “Let the games start”.
They also have a jump starting from the 2028 Olympics, with “Road to Los Angeles”, “Road to La” and “Los Angeles 2028” already registered.
‘Refuse to lose’
Like Riley, another basketball coach was extremely confident to envision a championship season and moved to legally protect a phrase that he thought would win.
John Calipari, lead coach of the men’s basketball team at the University of Massachusetts since 1988-96, broke “refuses to lose” during a press conference after the game and then recorded it with the federal government in 1993 for use in t-shirts And t -shirts.
Other coaches and teams had used the Rhyming phrase, but Calipari’s teams followed the slogan largely, losing sparingly after registering. It became the title of one of his books. After leaving Massachusetts, he allowed the university free use of the phrase, but raised external licensing fees for himself.
‘You can’t be serious’
“This ball was out. You can’t be serious, man. You can’t be serious!”
John McEnroe shouted all this as part of a tirade to a chair referee in the 1981 Wimbledon tennis championship.
While winning seven Singles Singlam titles, he had a reputation for a storm of behavior on the pitch. When McEnroe published his memoirs in 2002, the title was, of course, “you can’t be serious”. Deposited for the brand a little later. (There was no exclamation mark in the end, but probably should there were one.)
“They are the ones we thought were”
After NFL’s Arizona cardinals abandoned a 20 -point lead in a game to lose Chicago’s Bears on “Monday Night of Football” (which is the same brand from NFL), Cardinals coach burst during a one Frame, Profanity-Led Rant at a press conference after the game on October 16, 2006.
“But that’s what we thought it was! And we leave them out of the hook!” He said a usually mildly handled Dennis Green, before he got out.
Although he was alive at that time, he found a sense of humor for it, recording a brand and allowing the video to be used in a beer brand. Green, a pioneer black coach, died in 2016.
‘Let’s get ready to mumble’
Boxing announcer Michael Buffer needed an introduction to the common race and did not look more than one of the biggest boxers, Muhammad Ali, to find it.
He recalled that Ali and his trainer Drew Bundini Brown had the famous “Float like a butterfly, pinch like a bee” routine ending with “rumble, young man, rumble”.
“Let’s get ready in Rumble” was also born a brand. The buffer has even received movies in movies for it. No one says these five words as he does.
‘This is a clown question, bro’
Bryce Harper was a 19 -year -old baseball phenomenon in June 2012, when he and his team, Washington nationals, defeated Toronto Blue Jays in an Ontari game, where legal consumption is 19.
Harper, a Mormon practitioner, was asked by a journalist if he was to celebrate the victory with a beer. He replied: “I don’t answer it. This is a clown question, bro.”
The phrase started a meme, with online retailers selling t -shirts. Harper quickly recorded the brand and worked with Under Armor to make his own t -shirts.
Days later, Senator Harry Reed of Nevada asked a question about immigration and replied: “I don’t want to answer this question. This is a clown question, bro. “It was a hip response at that time.
But when Josh Earnest, a White House secretary, used it jokes during the daily media briefing he informed two and a half years later, many of the journalists in the room found.
Sports phrases, such as the t -shirts that adorn, fade over time. Many brands skip, but if the leaders win, a business person has already deposited to record various forms of “four cheeses”.
Their application is pending.
