At the height of the superhero explosion a few years ago, Disney pushed the Marvel assembly lines to run faster and faster. After a while, the quality suffered and ticket sales declined.
So Disney slowed the rhythm. Last year, Marvel released a movie (the Megasuccessful “Deadpool & Wolverine”) and two series of Disney+. To compare, in 2021 the Marvel departed four films (with mixed results) and five series of Disney+.
Factory problem fixed?
Perhaps: Marvel’s “Captain America: Brave New World” was a No. 1 escape at the world box office during the weekend. The film, which costs at least $ 300 million to make and buy worldwide, was in a pace to sell about $ 84 million on Thursday to Sunday in the United States and Canada, according to Box Office analysts. Filmists abroad were ready to chips in another $ 100 million.
Maybe not: “Brave New World” received the lowest marvel of Marvel Cinematic Universe from buyers tickets to Cinemascore’s exit polls. The revisions were only 50 percent positive, according to Rotten Tomatoes, which resulted in a “rotten” score from the area. Only two Marvel films are ranked lower in the Rotten Tomatoes meter, both rapidly ran from Box Office Steam after No. 1 started led by hard fans and Bombast marketing.
These films were “Eternals”, 47 percent positive, which had $ 86 million in sales in the first weekly in 2021, after inflation adjustment. and “Ant-Man and The Wasp: Quantumania”, 46 %, reaching $ 113 million in three days in 2023.
“Quantumania” was directed by veteran Marvel Peyton Reed. In any other case where a Marvel movie has struggled either critically or commercially (or both), the director had little or no experience with the franchise movies, let alone superheroes. Julius Onah directed “Brave New World”. Its previous feature film consists of two low -budget thrillers and “The Cloverfield Paradox”, a Netflix movie that costs $ 45 million.
“Brave New World” deals with Anthony Mackie as Captain America, a role played by Chris Evans in many Marvel films from 2011 to 2019. Mr Mackie joined what is known as Marvel Cinematic Universe in 2014 , when he played a winged superhero called The Falcon in “Captain America: The Winter Soldier”. In 2021, his character took over as Captain America in the final episode of the Disney+ series “Falcon and The Winter Soldier”.
Harrison Ford stars in the “Brave New World” as US president who turns into Red Hulk, destroying the devastation in government and society.