Ford Motor said on Thursday that it is reducing prices in most of its vehicles at the same levels that it charges employees in an effort to boost sales as President Trump’s prices have come into force on imported cars.
The invoices began on Thursday in vehicles imported from Mexico, Canada, Japan, Germany and other countries. Tasks – 25 % of the vehicle value in most cases – are expected to increase the prices of new cars and trucks and reduce demand.
About half of the vehicles sold in the United States are produced every year in other countries. Mexico is the top source of these cars and Canada is one of the biggest. For three decades, the United States, Canada and Mexico had a free trade zone and the automakers have transported free accessories and vehicles between the three countries.
Ford’s new program, which the company calls “from America for America”, could help reduce a large reserve of unsold cars. In February, Ford had more cars in stock, as measured by how many days it would take to sell them all but three other brands – Jaguar, Mini and Dodge – according to Cox Automotive, a research company.
Ford’s new discounts apply to all new 2024 and 2025 vehicles, except for Bronco’s Sport-Utility Vehicle. The Mustang sports car. Super Duty Publications of Pickups of the F? and some other models.
“Consumers will pay for what we are paying,” said Rob Kaffl, Ford’s sales manager and representatives.
The car industry also said it is expanding another incentive program in which buyers of new electric models receive a free charger at home, along with the cost of installation. This offer is now valid until June 30.
Ford had more than 568,000 vehicles in census at the end of March, up to about 8 % before a year.
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