Disney’s latest remake, “Snow White,” arrived at theaters on Thursday night as one of the most Snakebit projects in the company’s 102 -year history. Almost all that could go wrong, resulting in a torrent of negative publicity.
Did the turmoil had an impact on the box office?
It certainly didn’t help: Based on views by analysts, “Snow White” will complete the weekend with a Saggy $ 45 million in ticket sales. In the 15 years when Disney has produced live actions of its animated classics, none of the large budget entries reached theaters in less than $ 58 million after inflation adjustment. (This was “Dumbo” in 2019.)
“Snow White” raised an additional $ 44 million overseas this weekend, according to Disney. The film costs at least $ 350 million to make and buy (currently with “Dumbo” after adaptation for inflation).
Despite the slow start, “Snow White” was the first film in the United States and Canada on the weekend, according to COMSCORE, which is gathering box office data. He played in 4,200 theaters and gave the racing film business the second largest opening of the year behind Disney’s “Captain America: Brave New World”, which had $ 89 million in first -week ticket sales.
Among other new releases, Gangster’s drama “The Alto Knights” (Warner Bros.), which costs about $ 50 million to make, with the exception of marketing, raised $ 3 million from $ 2,651. Received weak reviews.
“Magazine Dreams” (Briarcliff), a bitter bodybuilder drama starring Jonathan Majors, got about $ 700,000 out of 815 theaters, as a result that Hollywood reporter is called “Doa” K. Majors had promoted the film as a movie. Attack both Harassing and Ex-Girlfary. The reviews were mostly positive.
“Snow White” separated critics and audiences. The revisions were only 43 percent positive, according to Rotten Tomatoes, the Aggregation site. Among the filmmakers, however, “Snow White” did much better: the Rotten Tomatoes rating was 74 % positive on Sunday.
Latinos made up 30 % of the audience, which was 72 percent women, according to Disney.
Based on the animated classic “Snow White and the Seven Dwarfs”, Disney’s film ran to a problem after another after production in 2021. Disney was criticized by members of the dwarf community for creative decisions related to Grumpy, Bashful, Doc and The Gang.
And the honest star of the film, Rachel Zegler, which is Latina, became a lit rod. Internet users (mainly men) and some of the right -wing media criticized casting, arguing that an actress of Colombian descent had no business to play snowy white and that her Disney support was an example of Hollywood’s diversity, equality and amok.
Some of them “go awakened, they go broke” the errors of the errors took a win online during the weekend.
But analysts pushed this theory back, saying that “Snow White” also fought in the box office because the underlying intellectual property was old -fashioned. At this point, Disney has redefined most of its most recent animated classics and has been forced to proceed with second grade properties in its library, including “Lilo & Stitch”. Live action reaches the theaters in May.
The audiences have also begun to tire the live -action repetitions of the animated films in general, according to analysts, who report reduced yields on the box office. Disney is aware of this trend and has abandoned plans to repeat “Bambi” (1942), “The Sword in the Stone” (1963), “Hercules” (1997) and others. (Disney, however, is still working on a live “Tangled” action, a 2010 animated movie for Rapunzel.)
For its part, Universal has a lot of riding in the upcoming remake of the live action of the 2010 animated movie “How to Train Your Dragon”.
When films reach frustrating ticket sales, studios always say that they hope that the mouth will lead to a wider audience in the coming weeks. In the case of “Snow White”, it may not be (simply) rotating.
“The success of the movie will depend on whether it gets” Babysitter Effect ” – parents looking for ways to occupy young children -” and play well for a few months such as “Mufasa” recently, said recently by David A. Gross, a Box Office analyst on Saturday. Spring breaks, it’s good. “
